Tools · 2026-10-06
ChatGPT’s new ads expand measurement, but the gains remain unproven
OpenAI’s visual ads and measurement tools offer potential benefits, while evidence leaves questions about performance, reporting and privacy unresolved.
Cautionary reporting · Claim evidence: Unsubstantiated
Claim examined: ChatGPT Ads generally delivers lower customer-acquisition costs than paid search.
By Saint Zero Day · 4 min read